User Experience Design; Ten Common Misconceptions

The jargon ‘user experience’ or UX as it is known has been provided a fair bit of attention. However, many a website design London businesses still seem to be eluded on its role and its factorial aspects with regards to their London digital agency success. But this is not the case anymore as many respected scholars of the subject have now thrown light on the subjects’ biggest misconceptions. The following 10 pointers are thus an essentiality when considering UX.

User experience design is NOT

1) User Interface Design

‘User experience’ has often been misconstrued as ‘user interface’. And for obvious reasons, as it is an integral part of what users interact with when engaging in viewing London digital agency products and services. Nonetheless, UI is just a significant piece of the bigger picture.

2) A Step in the Process

Moreover, it is the process and one to enable a great experience for your web design London users and surely not just another design that needs to be adhered to as your website design London company should always listen and implement changes in accordance to user preferences.

3) About Technology

In the view of Mario Bourque, manager of information architecture and content management at Trapeze Group, “It’s about how we live. It’s about everything we do; it surrounds us.” Its how a painter uses paint to induce his ideas and emotions in the eyes of the beholder, user experience implements technology usage to fulfill the people’s needs and wants. Moreover, the primary aim of website design London user experience is to aid people and not endorse superior technology.

4) Just About Usability

In the words of Chris Fahey, founder at Behaviour, “People often think that [UX design] is a way to make products that suck into products that don’t suck by dedicating resources to the product’s design”. Developing products and services which are effortless and innate is not the only goal, at all. So as to mould people’s behaviour, your London digital agency would need to create stuff they would want to use.

5) Just About the User

A leading design strategist such as Russ Unger argues that “We just can’t always do what is best for the users. We have to try to make sure that we are presenting an overall experience that can meet as many goals and needs as possible for the business and the users.” Moreover, as user experience designers, people like Ross Unger have to seek and touch down on a well endowed spot between the user’s requirements and the web design London objective to make sure that the design is on brand.

6) Costly

All website design London projects need a customised method with regards to the available resources, capacity, time constraints and cost factors. However do note, the above mentioned aspects are a part and parcel of every assignment and like many assignments, this does not have to be an expensive and time consuming process.

7) Effortless

By considering that you are well informed on good and resourceful activities and considering even more that you know your London digital agency business well, it is not the epitome of knowledge that can be applied to UX. Furthermore, abandoning some pivotal steps is a road to debacle. Taking into account assumptions about the users, and how you expect those users to use your web design London products and services and more specifically, who they are, how they behave and what makes them click or tick; if all is presumed, you are certain to be wrong. Thus, engage with them and employ the apt people to accommodate the process as this would surely yield fruitful results.

8.) One Man Show

User experience designers are surely not people with ethics of best practices and are surely not people who have all the answers. But what most of the website design London user experience designers do possess is a skill of listening. Whilst they can manage to design processes with the most effective and efficient design implications, it is nonetheless the people of the business who have the power to make it a triumph.

9) A Single Discipline

As the practice of UX is fairly contemporary, many people have now by will, started focussing on some of the involved aspects of UX and its collaterals specifically. People now specialise in different parts of the process. Some of the UX practitioners are targeted to techniques like mental models or single challenge or web forum or even usability testing.

10) A Choice

This goes out for people who believe that you or your London digital agency does not require user experience design, well, think again! “Nobody wants to believe that what they are offering is of poor-quality or deficient,” says Kaleem Khan, an independent UX consultant, “because nobody sets out to achieve a bad design as a goal. It’s always a risk. Bad designs and bad experiences happen.”


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