All posts tagged Web Campaign

Adler Bank has chosen Mac Expo to create a professional branding campaign for a new product called Cash Ex Cards. Combining the brand development and marketing strategy, DB also won the contract to build a card distribution software where Adler Bank administrators can interact with Retailers, Distributors and the end users. The target consumer are tourists working and living abroad from there country. Customers send money from one country to the other via means of a scratch card available on the high street. The database links to an exchange rate and commission adjuster.

The Cash Ex Cards branding needed to be clear consistent and easy to use. Marketing material such as Information packs, Flyers, Bill Boards and Press pack are an integral part in creating the brand awareness for this new concept.

Card Distribution Software

User Management and Database Development

The website acts as central point for users, distributors and retailers to manage Cash Ex Cards services i.e. stock control, online registration, stats etc. This is monitored and managed through an administrator/account manager for Cash Ex Cards.

Here is a list of main features and services to be built.

Stock Control Management - Cash Ex Cards cards are purchased and automatically deducted within its retailer or distributors stock count - also showing availability / quantity type. When cards are low or out of stock an alert screen pops-up prompting a re-order. The transactions can be sorted by date, sold, card size, shop, retailer and distributor. The user then has the option to deposit money automatically confirming a new order being placed and account debited.

Security Settings - Each user is given a security level in which they can enter the site. Permission to access restricted files / data is determined via the administrator.

Security feature – Some of the features include; session time outs, number of allowed username and password attempts.

Cash Ex Cards Card Log- Here the user is able to see exactly what progression data has entered .i.e. if a card has been bought, registered and if the card is still in use. The Cash Ex Cards Card data log enables an admin or account personnel to monitor the card and the client. Once a reseller has sold the card a reseller has must dept the money immediately.

Analytic Data Tools
Research and reports can be performed using the information stored in the database to see which seller / retailer / distributor has sold the most cards, which are most popular and who spends most etc. Also, date, time, distributor, shop and amount has proven to be a useful tool.



Previously social media has been seen as an ad on amongst brand creative’s, simply an entity which companies can engage with consumers through yet another method. Read more


Brand recognition campaigns are an important component of any marketing strategy. At the same time, care must be taken with the campaign in order to ensure your brand is not associated with something negative. After all, if your brand conveys a negative message, you will experience brand rejection rather than recognition.

After creating the right brand to properly represent your business, you must work toward getting the consumer to associate your business with your brand. If they don’t instantly link your businesses and your services to the brand before them, you need to launch a brand recognition campaign.


Mac Expo is an award winning digital web agency based in London. For our team, designing for web has become one of the most job satisfying, favourable services to provide. The reason… we just love to convert. Of course, in addition to providing our clients with a professional website design, ecommerce and CMS systems, we get to work with brands on an interactivity and strategic usability basis. if this is through graphic design, brilliant coding, hero imagery or is it just knowing what to put on our clients page at the right time in the correct position.

We don’t compromise. As one of the most critically acclaimed web design agencies based in London W1, we offer fees that cannot be beaten, websites and marketing ideas surpassed by none featuring the latest web 2.0 technologies. Our team of website design, web developer and account managers are all there to make your experience enjoyable and provide you with a helpful service throughout. Our ever growing master professional web designers, guarantee that not only only you the client get delivered a high quality website but that your customers will be satisfies that their journey has not only achieved all its objectives, but surpass both of your expectations. Our expertise is vast - we have been creating web design in london and driven high-end technology to business’s for over 11 years.

Website designers

Our web designers in London develop applications that meets all of their clients’ expectations, at the time of delivery. However, we also understand that software is organic, which means that new requirements arise after analysing usability. By continuously liaising with our clients after the delivery, we ensure that they stay happy with not just our web design or Ecommerce work, but with our Customer Care. Whether your looking to start selling your products online for the first time or you already have an online shop that needs updating and modernisation, digital web team can help you to maximise the experiance, the look and performance of your online shop. Mac Expo has already provided solutions to major organisations. The reasons why they had approached us is because of our reputation to increase their income, with little effort required from their part. For larger scale Businesses, Mac Expo provides packages that clearly state what they entail.

By subscribing to these, parts of the benefits derived are:

• Turning visitors into registered Customers. This in turn will ensure a greater ratio of products purchased

• Allowing the Administrator to monitor the shopping process and determine what actions can be taken to improve the overall experience

• While also doing this, they can assess the User interactions with others and maintain security for all.

 
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