All posts tagged Usability Testing

Usability testing is a way of measuring a product’s ability to meet its intended purpose. Foods, consumer products and websites are three things that can benefit from usability testing. Usability testing of websites measures how easy it is to use a website. If your website isn’t pulling its weight, then there’s no purpose in advertising to attract users if your website isn’t attracting them. Our digital agency can provide usability testing and run reviews and workshops to ensure that your site does its job well.
Benefits of Usability Testing.

  • Increased return on investment
  • More visitor page views
  • Repeat visitors
  • Better use of development money and time
  • Lower costs for help calls

Website Usability Testing

 Website usability testing takes the form of a simple usability review or an actual workshop where you can learn how customers use the site and what makes them leave. Once you can see your website through the eyes of customers, you gain priceless information that you can use to improve your online presence and ensure that your company succeeds in the online world. Website usability testing has been known to increase sales by an amazing 79% following usability redesign (source: Jakob Nielsen). 

Mac Expo provides different levels of website usability testing based on your business’s needs and budgets. We want to make sure that whenever customers visit your website, they don’t go away empty handed.

For example, here’s a quick checklist of usability that you can test against your site right now:

  • Does it always allow users to use the “back” button?
  • Does it have an easy to use search box?
  • Does it display clear, accurate contact information?
  • Does it make information as easy as possible to find?

Website Usability Workshops

Mac Expo can perform a website usability workshop to review the objectives of your website and how well users can navigate it and find the information they want. Sometimes the tasks that you consider to be perfectly clear are ones that users have trouble with. That’s the kind of thing a website usability workshop can find out and help you fix.

We recruit the relevant candidates for usability workshops based on age, occupation, and other demographics that are important, and we question and monitor their behavior while they run through various website usage scenarios. We can even use eye tracking tools to monitor what users see. After the review has taken place, we create a report highlighting problems and providing specific recommendations based on the data collected. We can then work with you to make these changes and test that they have the desired effect.

To talk to us about website usability reviews, web testing and how we can help your business contact us on 0207 477 2269 or email us at.

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