All posts tagged social media

Everybody wants to increase traffic and social engagement on his own website and social networks.

As well as following the tips in our article “How to improve your Social Media Engagement” there is another method very attractive for users wanting to create a competition, usually called Giveaway. People love getting a discount or winning something for free: participating  in your contest they will advertise your brand involuntarily.

But how you can make an efficient giveaway?


Step one

First of all you have to determine the goal of your competition giveaway: is it for Facebook, Twitter, Youtube…? What does it focus on? And not least, how much will your budget be? It’s really important choose the correct strategy depends the goal and the place of the giveaway.

Step Two

Second step concerns the prize and the duration of the competition: about the first one you need to offer something tempting but which is consistent with your brand, something that people could want and for which they can “waste” five minutes of their time … something that’s worth it!
The duration of the contest must be neither too short nor too long: in the first case, users would not have enough time to participate (and thus you’d end up having little advertising and few participants), but not too long because users will forget your competition: usually a month is a good compromise.

Now you have all that you need to create your giveaway.

Step 3

On internet you can find a lot of tools (free too) to help you manage social on the web, dont worry they are not indispensable, but they can make it easier. One of them is Rafflecopter. With the free version you can ask for a like the Facebook fanpage, follow the Twitter account and tweet a message, write a blog comment or create a personal request. It provides you a widget to publish on Facebook, or a link to share everywhere. It will record all entries (which will be displayed in a chart) and finally it will draw lots as many as winners you want.

If you don’t want to use tools like this you can create a suggestive image and share it on your social network asking to like/follow the page/account, like the image and share it with their friends (remember to tell them to put the public privacy of the post shared). At the end of the contest you will need extract the winner and check he followed the all step by yourself.

Even though, you can use both!

The last things that you can do to promote your giveaway are make a great newsletter and send it to your mailing list and try to submit it in other website and social network.

Win Win

When you will have your winner, you have to send the prize and delete the giveaway,

You have now gained new fans/followers and improved your social engagement to increase your mailing list!


Have you got social networks’ account for your business?

Do you know what engagement means?

If it’s “yes” only the first answer make yourself comfortable and read the whole article… you are going to improve your social media marketing.

Social Media

Maybe you have always thought that the number of followers on social network is the most important thing, but actually it isn’t as important as the amount of interaction you get out of your fans. Engagement is exactly this: the all things your followers or fans do to interact and engage with your business. They can interact in lots of different way as brands can try various strategies to engage their audience.

Why this is so important? Try to imagine your fan page Facebook with 10,000 fans but only 100 of them interact with you, and the same fan page with 1,000 fans but all of them are active and share your content. The goal you have to reach is the quality of your audience than the quantity: if people are really interest in which you publish they’ll share the content with friends that maybe have the same interest… creating a chain that feeds on itself and promotes your brand.

Social Media 2Let’s look now at some ways to increase engagement on your social media, advices that are suitable for various social networks like Facebook, Twitter and Google+.

One of the keywords is photo: sometimes photos can say more than a text and people prefer look at images than read. Original photos related to your business can make users four times more interactive than text post. Also video is an important aspect that create engagement, thanks to its ease of sharing (eg via YouTube) and its entertainment.

The best way to get people talking on your social network is make question, which could be of different type, but it is better give priority to open and thought provoking question because you want to start a long conversation… but remember to reply and like the answer of your followers, to show that your brand listen them. You can also ask people to do something instead of answer a question: in this case we can talk about Call to Action, for example you can ask fans to click Like if they agree what you write, or retweet  your status, and so on.

You must pay attention to the timing too. You have to know your target and publish content when they are available and can surf on the social network. To make an example, for Facebook it’s good upload content at noon or after 7:00pm. And what about the frequency of posting? You must think about the quality instead of quantity: one article of good quality per day is more profitable than two or four mediocre articles.

So, how are you engaging with your customers on social media?

Have you ever used any of these tactics?

These are only some advice to improve your social media strategy, but they are enough as starting point  and brainstorm.

Image Credits: Nutdanai Apikhomboonwaroot. Via

Image Credits: Nutdanai Apikhomboonwaroot. Via

This week, Mashable has given us a great insight into the way that social media has transformed between the 2008 Beijing Olympics and London 2012. Over the past four years, Facebook, Twitter and YouTube have become powerhouses of knowledge and news, and this summer more than ever the world will be experiencing the Games through social media. The appeal is in the convenience. Your Facebook & Twitter feeds and your YouTube digest can now be tailored specifically according to the things you really care about. So if you want to keep up with the Games, you don’t have to navigate away from the rest of the lifestyle bubble that is your virtual world.

Social media mashup website offers an amalgamation of information from Facebook, Twitter and YouTube, which in theory is perfect for getting all-round updates on the action. It feeds from the media, the public and the athletes themselves, so if you’re looking for comprehensive reports on every aspect of the Games, then Sportrightnow seems like a great place to stay in the know.

However, it does take away that personal element that you get using and browsing through your personal profile, as ‘you’. Even the website itself admits to only hoping to be ‘the next best thing’ after live Tweets about the Games. As consumers, it seems that whilst we do like to have everything in one place, we don’t like change – and this is why no mashup site is expecting to take significant amounts of traffic away from the social media giants.

Another development since Beijing 2008 is that we can now follow our GB stars’ own personal stories through Twitter. In the past four years, thousands of celebrities have begun to use Twitter as their main port of direct contact with fans. Throughout the Olympics, athletes can add a more intimate aspect to their journey. Fans can support the athletes through social media, and now Team GB can help the public to understand a more ‘real’ side of London 2012.

The gap between the tech world and the real world has closed dramatically since the last Olympic Games, and with social media making the internet more user-friendly than ever, this is a trend set to continue for many Games to come.

Marketers testify that social media marketing represents nowadays a large and useful part of digital marketing area.
Recent researches show it’s possible to make your web design London site work in harmony with social networks. This method is used by most of the actual companies and can be a real asset for your London digital agency.
Some models are still new but new practices can prove of more originality and be more innovating than what is called “best practices”. Following model should be useful to make your London digital agency known and provide you a helpful approach of social media marketing, linking your website design London and social networks.

1. Business Intelligence:

It includes internal and external information that should help to lead your London digital agency strategy and materialize your ideas.
Basically, this process starts with a mixture of consumer research, web analytics and social media research. The main goal of this method is to identify with data what’s working good or not. You will also be able to spot opportunities for your web design London site.
“Brand filter” represents in this case the way of keeping ideas true to your brand image. It also has to incorporate things which respect and enhance your assets, your London digital agency history and what customers expect from your website design London.

2. Content Creation:

This methodology for website design London content is divided in four steps:
1. Useful Content: A useful content should ideally:
◦ Permit visitors to share it easily.
◦ Data-driven.
◦ Be extendable on social networks (Facebook, Twitter…)
◦ Respect as possible brand image and convictions of your London digital agency.

2. Content Natures: Following points will show you where your content has to come from and it’s utility:
◦ Building trust: Analyses, polls, case studies, personal thoughts, social proofs (awards for your website design London company for example).
◦ Education: Survey results, demonstrations, FAQs, white papers, etc.
◦ Conversion: Promotional offers, deals and advertising copy.
◦ Other People’s Content: content shared by users, chat (like your London digital agency social network), etc.

3. Short-Term vs. Long-Term: Following points will demonstrate strengths and weaknesses between intentionality and durable:
◦ Brand / Belief Motivated: You can repurpose your main content.
◦ Supporting Themes: Try to build attractive and large-targeted content.
◦ Campaign Focused: Focused content permit to spread specific things and ideas.

4. “Mental Sharing Inspirations”: Things that will make people share your content are:
◦ Feeling: The feeling that the content has been created by your London digital agency and not picked-up.
◦ Information: If content on your web design London site is useful and very interesting or boring.
◦ Self-expression: Content that shows much of your personality and way of doing things to friends.

3. Activation and Acquisition:

This fragment of the article speaks about the relation between the offline work for your website design London and his assets online. It also provides methods useful if you want to start a sustainable action on your web design London site.
If your website design London company wants to develop a short-term marketing strategy, or concentrated on customer relationship, the goal is to link the following elements which work well together.
• PR: Media incorporation and high-important relations are useful to complete your campaign.
• Email: e-mailing, division, and potential customers.
• Paid Media: Numerical, print, and broadcasting programs.
• Partnerships: Benefit of the work of others for your London digital agency.
• Owned Media: Mobile applications, social networking, private communities, etc.
• Search Visibility: Search engine optimization mainly.

4. Engagement:

This part of the path will mainly represent what should be the feedback of your business intelligence process, and also what should appear on your web design London site.
Most of the time, companies wrongly focus their efforts on social media marketing. After seeing good applications of Facebook, they will waste a lot of cash in their own one, and after that back in the building of their supporting content and thoughts about what should be a suitable campaign when launch date will approach.

Final Considerations:
In each web design London site model, you can find easily what’s missing in. Some other elements could be useful for your website design London, even if the main goal is to spot the principal eventual points of confusions like respect to platforms, description, etc.
Preceding tips could prove a real asset for the building of your web design London site. Follow this process on your own model could be useful, mainly to avoid basic but serious mistakes.

It is not an unknown fact that many people spend a lot of time on Facebook. This leads us to say that if you have a website design London business or any other business for that matter, and have not yet created a fan page, it is essentially making you miss out on a free advertising platform that reaches out to a magnitude of users. Let us look at why your web design London business should have one at the earliest.

1. Online marketing age

With the advent of the internet came the rise of its advertising industry. And social media is one a London digital agency should surely tap into. In terms of depth, Facebook now boasts of having over 500 million users and counting. And those numbers are further quantified when we see that users spend close to 700 billion minutes per month on the site. Surely, no one wants to miss out on advertising their website design London to such an audience.

2. Instant connectivity

At the point of the user ‘liking’ your fan page, he is now willingly opting for the daily web design London updates that you will provide. It is also a resourceful way of keeping in touch with your clients and prospects alike.

3. Customise

The great thing about the fan page is that you can tailor it to your London digital agency requirements to fit the imagery and tone of your business. There is many a website design London agency that can create an outstanding landing page, a contact form, additional apps to suit your needs; all of which will make the user experience rather engaging.

4. Interactivity

Now that you have already established a sense of communication with your fans, it makes it far more effortless for you to interact with them via discussion and polls. This would encourage trust amongst your fans.

5. Easily Manageable

As managing a website design London can be a tedious and complex task, you do not need to be very technically informed to know your way around a fan page. In most cases, you would already have a Facebook account and if that is the case, setting up and maintaining the fan page is not too difficult at all. In terms of design, you may want to hire a reputed web design London agency to set up the page.

6. Rapid Indexing

One very imperative reason you should have a Facebook fan page is due to its pages being indexed by search engines at a very quick pace. It is not the case with this where people cannot see this page when searched for as it is not a private profile which can lead to purposeful leads for your London digital agency.

7. Monitor your stats

As you can acquire stats for your website design London, you can also keep a tab on the visitors that have interacted with your fan page. These would aid with the analyses of whether or not you need to change your method or get more involved with your fans.

8. Enables a following

Considering you get your fan page aesthetics right, you are sure to entice a fan following from people who are not even on your followers list. How you ask? Well, because every post, video or link that you publish via your web design London fan page can then be shared by your followers to their friends. This process could eventually also lead to generating more fans due to the likability of your posts.

Our advice, don’t wait any longer before you lose a share of this generous pie called Facebook.

Not separating business and personal life
A live example of this has been seen with a friend of mine who managed to loose thousands of business prospects only because of turning her website design London business account into a personal one. At the point of realisation from the people’s perspective about her being beautiful, they were than more intrigued with her personal life than her London digital agency beauty products. This only turned her Twitter account into a ‘courtship’ area where people would just leave her comments on her beauty than her beauty products. In many ways, the downfall of the business could be subjected to her as she was more than flattered with the comments thereby taking a toll on her business.

Doing away with irrelevant people or idle accounts
In all honesty, accepting idle accounts on your list is nothing but extra baggage for your London digital agency business. Make sure you maintain a healthy friends list. There is a gamut of accounts that that are active only to spy on website design London industry rivals and moreover, poach their ideas. Make sure you are observant on this matter but do not be fearful as this has always been a part of the web design London industry ever since.

Not standing by your word
Not being able to keep with your promises would instil a sense of unreliability in the minds of your customers and potential customers alike thereby driving them away from your London digital agency business. On the flipside, have good consistency in your ideation and ethics entices people surely throwing light on your sincerity and truthfulness.

Not backing up Social Media with SEO
Last but surely the biggest mistake of all you could make is not backing up your Social Media page with SEO. Social media is a great promotional environment when amalgamated with SEO which induces your website design London business strategies. Social media by itself cannot magnify your promotional efforts.

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