All posts tagged Rich Media

Rich media, which is also often referred to as multimedia, is a form of media that utilizes a number of different methods for relaying information. This may include graphics, text, animation, audio, and video. It may also involve a certain amount if interaction between the user and the media. The term is generally used in reference to websites and methods used to create them.

At Mac Expo, we are experts at creating Rich Media web sites and other applications. With the help of Rich Media, your site can be far more engaging and attractive to your web site visitors. It can also make your site far easier to navigate and, therefore, more user friendly. Of course, the easier your site is to use and the more interesting it is, the more likely your visitors will be to stay on your site and to visit it more often.

Exploring the benefits

Rich media advertising is quickly developing into the primary method for companies to advertise their companies online. Although the current trend is using pay-per-click advertising, which is still quite effective, many companies are realising the benefits of using rich media advertising as well.

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