Everyone uses email today, but that doesn’t mean that everyone uses email efficiently or effectively. Done correctly, email can be a great, highly targeted advertising medium and an unsurpassed tool for communications. Our digital agency has experience putting together email campaigns that are effective and economical for engaging with your customers. And there’s no question that email can be remarkably effective. For every dollar spent on email marketing in 2007, marketing professionals could expect an estimated return on investment of $48.29. The return on investment of email is 70% higher than any other type of direct-response marketing, according to the Direct Marketing Association.
Here are a few of the reasons that email marketing is as popular as it is:
    Done properly, the return on investment can be tracked meticulously, down to the smallest detail
    When compared with direct mail and other types of direct marketing, email is much less expensive
    Email is delivered instantly - no waiting for the post to arrive
    More than 50% of web users check and send email every day
But email isn’t perfect. Here are a few of the downsides:
    Fewer than half of marketing departments can create emails that render appropriately, according to the Email Experience Council
    One in five emails are invisible or ineffective due to blocked images (also according to the Email Experience Council).
    Spam still exists, despite anti-spam laws. You must make sure your email campaign complies with anti-spam laws
    Email clients render messages differently, and there are thousands of them, so you must design your emails accordingly
    Spam filters are great, but they can land legitimate marketing emails in the spam folder rather than your customer’s inbox
How Mac Expo can guide your email campaigns
Mac Expo can guide you successfully through the thicket of building, sending, and tracking an email campaign while avoiding the problems of incorrect rendering, accidental placement in spam folders, and other pitfalls of email campaigns. We want you to get those high returns on investment that good email marketing campaigns produce. Here are some of the ways we can help:
    Full end-to-end tracking of email campaigns
    Full adherence to anti-spam laws
    Easy user interfaces
    Only using white-listed email servers
    Creating emails with high client compatibility
    Strong calls to action
To find out more about how Mac Expo email marketing services can help your company please give us a call on 0845 0 347 347 or email us at