All posts tagged Digital Consultancy

Digital Distributed Live

Streaming Video Broadcasters

  • Live broadcasting
  • Intelligent Distribution
  • Reducing Bandwidth Costs
  • Enabling Peer to Peer

Our services aim to reduce the cost of broadcasting over the Internet by upto 80%

Broadcasting media is increasing rapidly in both usage and quality, and as a result broadcasters and corporations face an ever-increasing bandwidth and server cost to meet the demands for applications. such as E-Gigging and teleconferencing and general Video streaming. The way streaming is currently published, each viewer inflicts a direct cost for the broadcaster, and as a result the Internet is not yet a financially viable mass medium in comparison to terrestrial TV or radio.

This is where Mac Expo have managed to change things around.


We are always eager to make a website live and see the end result of all the hours of designing and coding ! However a few small things can get overlooked, so its important to have a checklist on the final touches.

Our 10 essential checklist will make sure your site is really ready to go live, avoiding time and money after the deadline of a project!

1. Favicon

Favicon is the little icon that appears on a browser tab or window and easily identifies the site.

It can be created easily on Browsers will pick it up if the favicon.ico is saved in the root directory, but to make sure they always do add the following lines of code in the header section:

<link rel="icon" type="image/x-icon" href="/favicon.ico" />

2. Titles and meta data

Title is very important for SEO, make sure it is correct.

<title> Mac Expo | Web Design London</title>

Meta data is displayed on search results.

<meta name="description" content="Design and build your website with us" />

3. Cross browser checks

The most popular browsers to check are Internet Explorer 6, 7, 8, 9  and 10, Firefox , Safari , Chrome, Opera and the iPhone. Most old browsers are not in use much but you will be surprised how many businesses still use them! They don’t have to be pixel perfect but the user should be able to use it.

4. Proof Read

Read everything. Even if you’ve already read it, read it again. Get someone else to read it. Spelling and grammar mistakes can be embarrassing!

5. Links

Check all links by clicking on them to make sure they are working and point to the correct destination.

6. Functionality checks

Make sure all forms and other functionalities are working properly. Get it tested by a few people and see if they can use it.

7. Analytics

Installing analytics such as free Google analytics is important to measure the performance of the site.  It will provide details of daily unique hits, monthly page views and browser statistics, all useful data to start tracking from day 1!

8. Sitemap

Adding a sitemap.xml file to the root directory allows the major search engines to easily index a website.

You can create the sitemap.xml file on and then upload this to the root directory of the site.

If it’s a wordpress site make sure the Google XML sitemap plugin is installed.

9. Custom error page

If a user lands a page that doesn’t exist, either by misspelling or from an old link, they will be shown a generic 404 error page. This should be edited to direct the user to the homepage or some other part of the website which exists!

10. Back up

It’s important to keep a regular backup of a site if it contains a database.  Make sure all content and images are backed up and available if some error occurs on hosting.

For wordpress sites – install wordpress database backup plugin, which can be set up to automatically email you with update.

For a more extensive checklist to cover everything , from checks related to content and style, standards and validation, search engine visibility, functional testing, security/risk, performance and marketing.


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This week, Mashable has given us a great insight into the way that social media has transformed between the 2008 Beijing Olympics and London 2012. Over the past four years, Facebook, Twitter and YouTube have become powerhouses of knowledge and news, and this summer more than ever the world will be experiencing the Games through social media. The appeal is in the convenience. Your Facebook & Twitter feeds and your YouTube digest can now be tailored specifically according to the things you really care about. So if you want to keep up with the Games, you don’t have to navigate away from the rest of the lifestyle bubble that is your virtual world.

Social media mashup website offers an amalgamation of information from Facebook, Twitter and YouTube, which in theory is perfect for getting all-round updates on the action. It feeds from the media, the public and the athletes themselves, so if you’re looking for comprehensive reports on every aspect of the Games, then Sportrightnow seems like a great place to stay in the know.

However, it does take away that personal element that you get using and browsing through your personal profile, as ‘you’. Even the website itself admits to only hoping to be ‘the next best thing’ after live Tweets about the Games. As consumers, it seems that whilst we do like to have everything in one place, we don’t like change – and this is why no mashup site is expecting to take significant amounts of traffic away from the social media giants.

Another development since Beijing 2008 is that we can now follow our GB stars’ own personal stories through Twitter. In the past four years, thousands of celebrities have begun to use Twitter as their main port of direct contact with fans. Throughout the Olympics, athletes can add a more intimate aspect to their journey. Fans can support the athletes through social media, and now Team GB can help the public to understand a more ‘real’ side of London 2012.

The gap between the tech world and the real world has closed dramatically since the last Olympic Games, and with social media making the internet more user-friendly than ever, this is a trend set to continue for many Games to come.


Mac Expo are experts in the field of interactive website design. Our award-winning interactive website design team bring you the very best in interactive brand strategy, building the public’s trust in your brand, whilst our in-house design team make your live website reach its full potential by focusing on user experience.

We understand that interactive websites especially must be easy for your user to navigate around, and our developers work to marry the most user-friendly experience with beautiful and innovative interactive website design.

Find out just how much we can do for you

Feel free call us on 0845 121 211 to find out more about how we can help to maximise your online presence, visit our friendly advisors in our London head office for a chat.

With a strong focus on aesthetics, we keep it modern and clean-cut whilst incorporating quirky custom designs created uniquely for you.

We can make your website as exciting, unusual and modish as you like, and email campaigns and print designs can be created with a similar feel if required. So whether your business’s audience is younger or just ‘alternative’, we utilise the right language and visuals to correspond with their style.

Get in touch

Call us on 0845 121 211 to find out more about how we can help to maximise your online presence, or visit our friendly advisors in our London head office for your free consultation.

At Mac Expo, we understand that successful websites aren’t built based on a ‘one-size-fits-all’ template. That’s why with custom web design, we take into account any special requirements and listen to exactly what you want your website to represent.

As well as design and marketing, we deal with database design and programming, and all our websites consist of a Central Management System (CMS). It’s all made to fit your requirements.

Let’s talk Digital

Call us on 0845 121 211 to find out more about how we can help to maximise your online presence, or visit our London head office for a free consultation.

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