Building successful digital campaigns
Flexible software means you can take control of what needs doing as and when the service is required without stretching that exhaustive technology budget Software-as-a-Service (SaaS) is a software service delivery model that allows individuals or businesses to use the software as and when they need it. Also known
as on-demand model, a SaaS service is installed at the provider’s system and is distributed to customers as a service-on-demand through a subscription model or pay-as-you-go model. Typically SaaS is deployed for sales force optimisation and customer relationship management (CRM) processes.
SaaS services are offered by leading companies worldwide. As the popularity of
the platform increases, more services are being added to the directory of SaaS
offerings, Some of the popular services offered on demand include business
execution software, billing and payments, marketing automation software,
content management solutions, collaborative performance management solutions,
front office management and CRM suite, invoice tracking software, and more.
Depending on the nature of the services offered through SaaS, the services can be
categorized into three: cloud computing, application hosting, and exchange hosting.
Leading companies like Salesforce.com, Rackspace and RightNow technologies have
enabled clients across the world to leverage the benefits of SaaS.
SaaS offers immense benefits to users. Being a “pay-as-you-go” model, it relieves
small businesses from paying the cost of software implementation and management.
The SaaS service is highly scalable too. Businesses can subscribe new features or
enhance the existing ones according to their growing business needs, so they never
end up paying for a service or a feature that is not useful to them.
Apart from the cost benefits, SaaS also contributes to improving the efficiency
of a business. A single SaaS solution can be deployed at multiple users inside
an organization, without consuming the server space. The SaaS provider is
responsible for the software updates and security of the solution, so the company
is free from the task of managing the software and can focus on its core business.
Delivering a multi-tenant SaaS model was a challenge to companies looking for
automating critical business processes. SaaS model was considered a potential
security and operational risk because it involves the transfer of proprietary data
outside the boundaries of the internal secure network of the company. However,
the advent of advanced remote security technologies and data redundancy tools has
reduced the risk associated with this service considerably.
Mac Expo U.K. is a digital agency in London, which offers professional Web
design and Web marketing services to clients worldwide. We help you leverage
the benefits of SaaS and automate your business process with advanced applications
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Mac Expo Ltd, 26 York Street. London. W1U 6PZ
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