Building successful digital campaigns
The site had to be easy to navigate with strong call to actions directing the user to specific pages. The idea of the site was to act as an online brochure for the company and ultimately entice new clients to contact Miroma.
The design incorporated high resolution imagery with a crisp skeleton giving the company a refined look. All information on the site must be easily accessible. Users must be able to understand all that Miroma does and has to offer from the new website.
Furthermore the backend system allowed Miroma to update the site as and when they pleased.
Digital also implemented a client services feature which contained a login portal for existing clients. The section was assessable by a user name and password authorised by Miroma and acted as an area for clients to ‘window shop’.
The pages coincided with the primary style guide thus have a very similar look and feel. The idea was to show off Miroma’s stock and clearly give indication on how to contact Miroma to find out more information.
The portal was not over complicated, but well designed and developed to suit the purpose of highlighting various stock. It was further controlled by the content management system, allowing Miroma to add remove stock/images and issue log in credentials.
The website can be viewed at www.miroma.com.
Categories: Consumer, Corporate, Flash, HTML, Hybrid, Merchandise, Official
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