Building successful digital campaigns
Hi On Love desired a site that would reflect their unobtrusive and informal approach to online dating. A feeling of security is essential to their user experience as they are providing a personal service. We researched other related sites and how best to communicate to the ever-growing online dating community.
The site also required an integrated content management system so that the Hi On Love staff could easily and independently update their database of potential ‘love birds.’
HiOnLove.com requested Mac Expo to set up a dating site enabling you (the user) to see friends of friends are, and also write an opinion about them so that people could get another opinion about you and your friends. The database and front end needed to have a facility where a network is created using the small world theory, also known as Six degrees of Separation.
The simple and attractive finished website features a clear, crisp interface that conceals a rich system of data distribution and management and yet another satisfied client. HiOnLove.com required the latest sophisticated technology with secure and stable backend technology to also include a secure payment system to be built. The tailored made software enables not only chatting online in real time using instant messaging but also the use of a webcam and audio facilities to chat to friends and potential dates.
Categories: Corporate, Flash, HTML, Merchandise
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