Marketing strategy

Web Marketing with a Digital agency that thinks in and outside the box

Sound online marketing techniques are more than a question of brand positioning, and unlike most regular marketing, should include the sales process itself. If it is possible for the customer to commit to your product or service online, intelligent marketing illustrates the critical difference between attracting attention and closing the sale. Mac Expo online marketing, has two aims:


1. Increase perceived value of a brand consistent with brand integrity
2. To shift goods

So many factors affect the value proposition that it would be an assumption to list a single generic approach. Essentially while all the usual selling points apply to your product or service over the Web, three primary objectives for the brand or value proposition are presentation, integration and reach.
Not much of an acronym but in a nutshell by focusing on these primary objectives  Mac Expo can help you achieve brand integrity and sales.

Mini-siteSocial BookmarkingAdvertisingPromosOnline MarketingSEOComms

Online Marketing
Viral Campaigns
Mobile Tech
Lead Generation
Brand Perception
Common Goals
Market Analysis
Optimisation of Campaign

In Business-to-Business online marketing the product sale itself is often more important than the brand even if sales are not made over the Web. The product in this case is presented as a value proposition.

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Mac Expo have a wide experience of product marketing and management in different international markets and industries, these include:

  • Electronics
  • Telecoms
  • Software and High Technology
  • Engineering and Manufacturing
  • Food and Beverages
  • Chemicals
  • Ceramics and Building products
  • Financial Services
  • Retail

Useful Marketing Strategy Links:

Buying and Planning
Mobile Communications

Other Links:

Content Management System
Online Promotions

For more information on how Mac Expo can help with your project, or talk about another web design company; find out more on Marketing Strategy solutions by contacting us on email or pick up the phone and dial 0845 121 211

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