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DIGITAL AGENCY NEWS:
Social media goes for gold at 2012
This week, Mashable has given us a great insight into the way that social media has transformed between the 2008 Beijing Olympics and London 2012. Over the past four years, Facebook, Twitter and YouTube have become powerhouses of knowledge and news, and this summer more than ever the world will be experiencing the Games through social media. The appeal is in the convenience. Your Facebook & Twitter feeds and your YouTube digest can now be tailored specifically according to the things you really care about. So if you want to keep up with the Games, you don’t have to navigate away from the rest of the lifestyle bubble that is your virtual world. Social media mashup website olympics.sportrightnow.com offers an amalgamation of information from Facebook, Twitter and YouTube, which in theory is perfect for getting all-round updates on the action. It feeds from the media, the public and the athletes themselves, so if you’re looking for comprehensive reports on every aspect of the Games, then Sportrightnow seems like a great place to stay in the know. However, it does take away that personal element that you get using and browsing through your personal profile, as ‘you’. Even the website itself admits to only hoping to be ‘the next best thing’ after live Tweets about the Games. As consumers, it seems that whilst we do like to have everything in one place, we don’t like change – and this is why no mashup site is expecting to take significant amounts of traffic away from the social media giants. Another development since Beijing 2008 is that we can now follow our GB stars’ own personal stories through Twitter. In the past four years, thousands of celebrities have begun to use Twitter as their main port of direct contact with fans. Throughout the Olympics, athletes can add a more intimate aspect to their journey. Fans can support the athletes through social media, and now Team GB can help the public to understand a more ‘real’ side of London 2012. The gap between the tech world and the real world has closed dramatically since the last Olympic Games, and with social media making the internet more user-friendly than ever, this is a trend set to continue for many Games to come.Digital packing: Getting holiday-makers into the traffic
Louis Vuitton have taken integrating lifestyle and digital to the next level with their latest designer app. Any company today with basic digital presence maintains an active Facebook page in order to connect and engage with its customers, but the best outcome that a business can hope to get through liking and sharing is that their activity goes viral. Whilst noticing a post made by a company is of course a step in the right direction in terms of marketing, relatively few go on to discover more about what a brand has to offer by visiting their website. It is all too easy to look at a sharing competition, share the link and like the page in the hope of winning £100 and a crate of Red Bull without even realising what the company does or what it has to offer. By the nature of their design, websites will always be more comprehensive and informative than social media pages. In response, Louis Vuitton have come up with a way of being needed by the public. With thousands travelling abroad on vacation this summer, Louis have introduced an app called The Art of Packing. We’ve all been there – wishing that expandable insert was just a bit more expandable for the six pairs of heels, three maxis and eight bikinis essential for a long weekend in Newquay. So who better to teach us the doctrine of luxury ergonomics than the big LV themselves? The app features a step-by-step tutorial on how to pack everything you need, with three suitcase styles to choose from (just don’t go confusing your Azler with your Pégase). Whilst the suitcases used in these demos might cost more than the holiday itself, the idea behind the app holds a particularly unique value. Louis Vuitton are engaging current and potential customers alike by offering a service practical for us all. The service relates directly to the brand, working as a sort of advert that the public are being drawn to watch. It’s like warm advertising. The app covers the mobile side of things, whilst there are links straight to Louis Vuitton collections, keeping ease of access optimal. So fedoras off to Louis Vuitton for producing a tech-savvy, topical marketing strategy that for once thinks outside the (beautifully-packed) box.Mac Expo weekly news e06
We welcome you back to another exciting edition of our weekly news. And this time, we entail news related to the triumph of the Indian team in the cricket world cup, good news for online advertisers and it’s out reach capabilities on all platforms; specifically with social networking environments.


MySpace Now 10 Million Users Less in Just a Month

London web design and UK's leading award winning digital agency

Mac Expo design and develop websites but prefer to do more
Our Digital Agency Specialises in Website Design & Web 2.0 Development Ecommerce Rich media advertising Conceptual Design Content Management Solutions Online Media and Social Bookmarking. Attract, Engage and Convert, whatever the budget, we love the challenge.Sohot Bikram Yoga
Here at our London digital agency, we are always thriving to deliver the best communicative value for your money’s worth. And looking for the same came along Sohot Bikram Yoga. Yes, this is the newest addition to our overtly comprehensive client list and we thought we should talk about it. Generically speaking, Sohot Bikram Yoga, as the name suggests, is a Yoga activity centre that provide 90 minutes of strenuous but revitalising yoga sessions that would make your body feel like it has been rejuvenated. The Yoga invariably consists of a sequence of 26 postures that were scientifically designed to systematically and progressively work every muscle, ligament, tendon and joint in your body, moving fresh oxygenated blood round 100% of the body, into each and every organ and fibre, restoring all systems. Another interesting aspect of this service is its speciality with regards to the heating system that is active during the sessions. In the words of Sohot, “The studio is heated to 105°F/41°C to help loosen the joints and improve the elasticity of the muscles, which allows for safer and deeper stretching. It also promotes sweating, resulting in an amazing detoxification.” Well, where we essentially come into the picture is the design element that has been produced by us. The website has been created by our team of designers based in London and in all modesty, the feedback on the same has been ecstatic. Do take a look @ www.sohotbikramyoga.co.uk. Other than giving the website a face lift, our web agency has also provided Sohot bespoke e-commerce services to increase traffic to their web based platform. Do spare a moment and look around our website to better understand the services we could provide you to maximise the potential of your business as well.Our PR Agency
The way we merge website PR in the marketing mix
At our Web PR Agency, a considerably young company in its growth stages and looking optimistically forward to a thriving business in this ever expanding industry, the wise move to play was to cater to a niche in the PR sector as all our assets and resources could be concentrated to the up – building of potential clients who want to spread their self awareness and its related news. And in all positivism, our small team, a family rather, are people who come from a web related spectrum ranging from IT to web developers to e-marketers to copywriters and of course, the digital PR web wing. Established in 2002, we don’t hold a burden of history behind us, spawning contemporary ideation that flows through our brains, courtesy of the creative juices. With honest and realistic opinions, we do not want to pride ourselves on false hopes, we do what we do, and do those well. On the bright side, the client is the sole beneficiary of this engagement as they are provided a dedicated team of experts all claiming a unified goal, your business awareness and its growth maximisation. Our Web PR Agency indulges in brain storming sessions as a part of casual affairs. We love to talk and share our thoughts with everyone and sometimes this leads to noteworthy debates and some other times, very remarkably there are ideas that otherwise would not have been presented at all. Even our lunch breaks are filled with worldly things to talk about and mirroring that image, we like to think of ourselves as conversation and awareness builders. In essence, these little characteristics aid in attracting young new recruits to our organisation. Our services The web seems to be the place where everyone is, even if they or their business is non existent physically. This gives birth to a massive virtual market where space is just about infinite but due to its magnitude, getting lost in a clutter is like getting lost in a traffic jam. This is where we can play a pivotal role. Online PR is an elemental part of what we are about. Delivering measurable results is what drives us in targeting influential bloggers, setting up and managing forums or creating online content or developing a social media campaign. Your reputation in the market is probably what provides you your business. Goodwill plays an intrinsic role in creating an appeal to your target audience. Nonetheless, this is not the end of our integrated services. Deploying the latest SEO stratagem, we aim to capitalize on the impact of your online campaign. Our team of small copywriters are able to portray the brightest image of your company on the web due to their genius capability with advanced content writing. At Web PR Agency, we take your deliverable message and propagate this as a story. This includes creating the best quality content for websites, search engine optimisation strategy, online coverage, forum and blogs, social media and Twitter. As good as we are with our content, we do equally well with design facets also inclusive of video development making sure the content and design elements work in sync. As providing top quality, well incorporated content is prime, continuous in – house training and development is provided to everyone to keep at the top of global events and implement online programmes. Online communication can be considered a massive prospect but at the same time includes substantial challenges. However, the attributes of the services remain the same as those in conventional PR methods as below: Strategy and planning Brand auditing is a crucial part of any company’s code. Using an intellect mix of research methodologies, we help our clients audit their company and recommend the key dominators they need to attain. Some clients may also require replaced and/or enhanced marketing communications in digital and social media channels for which, we would gladly help them think and implement the same. Another angle to look at that we feel holds substance is the tone – of – voice of the company and the tone – of – voice that should be applied online as a change can indicate the difference between staying at the top or not. Audience segmentation Confused about where your target audience lies within this virtual space of incalculable information? With billions of blogs and tweets out there, making sure your message reaches the people stimulated about the same should be your only concern. And for your concerns well – being, the latest search, aggregation and ranking tools amalgamated with our dexterity in accumulating a database of blogs and sites that matter are put into play. Monitor Monitoring cannot be generalised. Each client’s requirements differ and thus the need for customisation arises. There are clients that want, say their top 10 blogs monitored in detail, while others may want to track their news feeds on different social networks while others still may want to monitor issues related to a specific campaign or project. Whatever the prerequisite, at Web PR Agency our brilliantly built tools will provide you tailor made solutions from simple dashboards to sophisticated social media monitoring services with built in translation, assessment and reporting capabilities. Engagement Developing social media and blog related strategies, policies and processes and running the same on the clients behalf is a part of what we refer to as engagement. Engaging in social media campaigns that range from recruitment projects to product review optimisation and online surveys, is the chunk of the tailored services pie. Nonetheless, as requirements vary, so do our services, some of which include:- Blog creation and support
- Blog and social media relations
- Creation, management and exploitation of web events
- Generation of shareable content – video, audio, pictures, presentation
- Micro-sites
- Video and podcasts
- Blogs
- Facebook applications
- LinkedIn, YouTube and Twitter channels
- Not only do we have the technical knowledge to create these but our brand knowledge ensures we are communicating consistently and effectively across media for our clients.
- Awareness
- Favourability
- Influence
- ‘Stickability’ of content
Digital Ecommerce used at EMA
The famous MTV European music awards were proud user's of the Digital merchandise platform selling T-shirts, keyrings, hoodies and much more! Get the official 2010 MTV EMA gear right now from our EMA Store.Web Design Company
- Website design
- Management systems to alter your website design
- SEO Search engine optimisation
- Social and Press Services
- Web Explorer and Firefox compatibility
- Change any image on your website via our online easy to use editing software
- Flash Interactive Design
- Ecommerce Web Design
- Logo Designers, Graphic Designers and Branding
Web Design
Web designing has become one the favorite hobby amongst every youngsters and elders, where they put their own creation and works to design a website. Web design is nothing but creating an online website that is used by the company owners and business peoples to merchandise their own products and services thought the world. So in order to merchandise their products and service, they need to have their own web page that comprises of template design, coding, hosting, graphics and many other features. It is not that easy to create your own webpage, because you need to check on many aspects before creating your own webpage. Every design should satisfy the best design and coding, so that there is no problem when customer opens your webpage to order their product. There are many popular software applications and programming that will help you design your own webpage. The most popular template design software application, which is used by most of the web designers are adobe Photoshop, adobe flash player, Adobe Dreamweaver and similarly we have many other applications that are fully depended for designing your web page template. For the coding part, we have the most commonly used HTML editor, PHP coding and website editors to create our own web page. But since web design in not so easy to be completed by the owners of the company, they hire some web designers and programmers or they go for the web design service providers who can create their companies webpage. So for designing a web page that brings the maximum visitors and customers, every web page designer needs to focus on several important points. The first and the main point to be noted is the template design. Template design is the visual display of the web page that is displayed on every browser when the website link is selected by the visitors and customers. Being the first landing page of the web page, this template used for the web design should be clear and compatible to the product or service that is provided. Because for example, when you create a website for your car products and when your web page has a template design containing irrelevant images and graphics, then it really look odd and so the customers finds uncomfortable. But if you design your web page template that includes picture, graphics and embedded music, which are fully oriented on car products, then they would be impressed at the first look thereby tempting them to make a deal with you. So it is always the first impression of the web page that gives a good impression about the company and its products. So it is always important to check the web page template before publishing them in the World Wide Web. Web design becomes easier when you have your own creativity and thought. You can creating any number of web page for your company or business and pull people available at any corner of the world to make an online trade with you or your company. Dont be shy, give us a call on 0845 121 211 to discuss our web design agency or to talk about any other web design serices.Stripped Bare- The Windmill International
The website has been previously developed in flash, although using great imagery and stunning visuals the site was simply not google friendly. Digital were asked to redesign the site but maintain the strong aesthetic and erotic feel of the site without compromising its class. The brief further involved adding video capability and a blog in order to continually update content. Thus, fours weeks and 20 complimentary passes later (to research the history and foundation of the converted theater), we arrived at our end product. A beautifully crafted yet simple design encapsulating the atmosphere of the Windmill International. We were pleased to deliver a great piece of work for a small budget and in little time thanks to our creative and development teams. Please have a look at the site and let us know what you think . We, after all, need our ego stroked every now and again. http://www.windmillinternational.com
Sales, Loyalty and Conversion
Well, these three terms labelled above are meant to provide the reader, which at this moment is you, to understand our perspective on what we have to offer with regards to the above. So, to further simplify the outcome of the same, lets talk about all of them independently. Sales, for any given business, is a bare essential objective. The angle we look at it from pertains to the web aspect. Sales on the interent now seems to be a harder task than it ever was and from the looks of it is not getting any easier. With millions of websites and probably hundreds that would provide the customer the same products or services which you may engage in, standing out of the crowd may be a tedious task. Provisions of technical knowledge based on SEO, PPC and CMS and the likes of such are considered paramount. Mac Expo London can aid with same as we proudly hold deep knowledge based on these technical jargons. Our specialised team would surely be able to make sure your company's name pops up atleast in the top 5 on any search engine and we mean any ! Come to us, we know how to sell your website. In terms of loyalty, all the projects we take on are of equal significance to us. The cost of the project does not matter to us as much as customer satisfaction. We provide a hundred percent to all of our assignments, a hundred and ten if you may and to show you the results of unbiased work, do take a look at our portfolio. We will go the extra mile so that you don't have to. Conversions are played at different levels for different projects. For some, it may just mean for us to reach the targeted goals of the client while in other cases, the aim of monetizing one's brand may be the prime objective. Whatever your fancy, we have the service. For your contentment, we do have proven results of people who came to the website and have been successfully converted into their wishes. Peep around the website for our work and you'll get the idea.We were here from the start - eCommerce design
The Big Brother store was designed and developed by our web team with visits on an increase every day due to a strategically thought-out design, allowing the easy purchase of products complemented with a great look and feel. Once again, this website uses our own bespoke eCommerce-designed platform that’s a complete dream to work with, not only for designers but also for the staff that help run the fulfilment.
Website Design London, E-Blast designing and mail sendouts
New album launch - online marketing circa of 250,000 opt-in's. Click through rate=3%, ROI=40
This is what we can do. The proof is in the pudding. We would love to work with you and at the end of this page you can see an example of the work we have created, coded and sent out on the behalf of some really cool customers.
Power to the people
Blogs are now part of everyday life. Top blogs are trusted information sources as well as authoritative review and opinion sites. A company blog is a great way to gauge customer reaction to new products or services. A well-written, well-promoted blog can be an effective cost-free way to promote products and services. The word “blog” is short for web log, and describes a website that is an ongoing diary. Personal blogs contain thoughts and comments of individuals, while corporate blogs can be used to promote text, images, video and links. Blog entries show up in reverse-chronological order. Blogs tend to be concentrated around one topic or concept, and they encourage readers to comment on the blog contents, thus encouraging the development of a social network around a product or service. Blogs have been around for about a decade, and though they aren’t new, they are integral to a business’s web 2.0 strategy. How can Mac Expo' blogs help your company? Blogs are great tools for raising issues, announcing new information, and getting feedback. Individuals have known the power of blogs to build communities for years, and now businesses are getting in on it as well. Business blogs almost always have to be more strict about content and form than individual blogs, but they are still a great way of getting honest feedback from interested parties. Mac Expo can advise your company and help you establish blogs and map out a blog strategy so that you can get your information out to as big a readership as possible but still maintain control over the content. Some companies use Facebook as their blog platform, and this can work out well because Facebook makes it easy to incorporate images, videos, and text into a Facebook page. There are over 100 million active users of Facebook, and it is the fourth most trafficked website according to ComScore. There are 6 million active Facebok groups and users speak more than 20 languages. Even if you choose another platform for your blog, having a Facebook account is a good idea for the sheer numbers that it reaches.A-ha sales increase with merchandise ecommerce
The Aha store visits increase every day due to a strategically thought out design, allowing the easy purchase of products complimented with a great look and feel. Mac Expo has built something a little different using the same style guide as the new tour graphics. Once again, this website use's our own bespoke eCommerce platform that's a complete dream to work with, not only for designers but also the staff that help run the day to day business.
Web design
- Professional website design
- Control Management systems so you can change your website design
- Change images on your website via our online easy editing system
- Flash Design
- Search engine optimisation SEO
- Google Search Engine Marketing Specialists
- Fantastic images for all our website design are available from our vast range of stock photography
- Web Explorer and Firefox compatibility
- Experienced Web Designers since 1996
- Ecommerce Web Design
- Logo Designers, Graphic Designers and Branding


Would you like to work within our Digital Agency?
We are currently look for following roles:
* Web design sales manager – UK Nationwide
* SEO Staff – London
* Web designer – London
* Graphics designer – London
* Website content writer – London
* SEO & PPC expert – London
* Trainee website designer – London
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