Mobile Applications

Mobile Applications Consultancy

Web based applications that are accessible from a mobile phone or other portable web receiving devise. Since the advent of such applications on a large scale basis in 2008, companies are now trying to tap this side of the digital market to reach their target audience.

Today, due to its prominence as a marketing medium, mobile advertising is considered as the ‘seventh mass media channel’ and mobile applications are an integral chunk of the pie. Our digital agency can help your business develop applications that would assist your company to with marketing strategies like ‘virals’. For those less informed, a ‘viral’ can be defined as a Marketing phenomenon that facilitates and encourages people to pass along a marketing message.

You need to stand out in the crowd and show your true colours

Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. If the pass-along numbers get too low, the overall growth quickly fizzles.

An example of ‘viral’ can be derived from Mac Expo itself wherein one of our prestigious clients, ‘The Conservative Party’ assigned Digital Broadcasting a job of creating a game based on the parties appeal to the public to create awareness about them. This viral lasted for a short period of time and was an instant success that created a long thread of ‘informative gaming’ awareness amongst the users. The game still exists on our website under the ‘portfolio’ tab.

Mac Expo can thus create ‘virals’ of such types for mobile phones and also one’s related to social networking sites which, today is considered the prime for online advertising and marketing.

For more information on how we can help you with your project or to find out more on Mobile Applications solutions you can contact us by email alternatively telephone 0845 121 211.

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