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Digital Distributed Live

Streaming Video Broadcasters

  • Live broadcasting
  • Intelligent Distribution
  • Reducing Bandwidth Costs
  • Enabling Peer to Peer

Our services aim to reduce the cost of broadcasting over the Internet by upto 80%

Broadcasting media is increasing rapidly in both usage and quality, and as a result broadcasters and corporations face an ever-increasing bandwidth and server cost to meet the demands for applications. such as E-Gigging and teleconferencing and general Video streaming. The way streaming is currently published, each viewer inflicts a direct cost for the broadcaster, and as a result the Internet is not yet a financially viable mass medium in comparison to terrestrial TV or radio.

This is where Mac Expo have managed to change things around.

Keyword rich domains in my eyes use to be the most powerful asset that a companies website could own. Google would look at this as a starting point when crawling a website and publishing its ranking on SERP - therefor the first thing Google robots used to register when crawling a website was this.

How more so with exact-match domain, for example “ rather then companynameusedcars”. These on-page tactic its is know as a fact are considered rather influential as far as Google is concerned. Most probably followed by the Title tags and H1 embedded code. Many companies have now used and abused this and purchased many gold domain names, some at a premium and some even smarter and more dedicated website “at cost”.
Well guess what? Google are now clocking on to this and have changed their approach as far as domain names are concerned.

web spam team announcement

Matt Cutts, head of Google's web spam team announcement

During late september, Matt Cutts, head of Google’s anti web spam team announced that Google where about to role out an algorithm that would reduce low quality exact domains match in its SERP. As a result many websites have suffered a reduce in numbers to there site and sometime have even completely gone off the radar (the real spammy ones that is).

It’s a been a long time coming but personally I didn’t expect it to happen so quickly.
When Matt published this, apparently it was to effect around 0.6% of English-US searches and is completely unrelated to the Panda or Penquin update. But by judging by our clients we believe these numbers to be much higher.

In one aspect I canunderstand why Google have done it, but being the devils advocate - this strategy was giving smaller companies the opportunity to rank well in Google as long as other areas of their SEO where intact. And in order for their SEO to be intact, this required research into Google Optisation and its techniques. Therefore additional interaction and education was needed with Google and their web team. Everyone’s a winner!!

Combining good genuine content, great on-page optimsation, and a social love, I believe everyone is still fair game as long as they don’t try and cheat the system; giving SME still an opportunity to achieve great results by being truthful and focusing on an area on Google Search which they are good at.
I will be doing some research on how we should proceed if like me, you have keyword rich domains within your online marketing strategy and what to do next.

At Mac Expo we are specialists in Magento, we love and breath it’s fully feature packed ecommerce platform. We have been using and recommending the platform since it was released in year 2008, offering unequalled flexibility and functionality for your online store. Magento is by far the most sophisticated, fully-featured, robust, free shopping cart utilities on the planet.

Building an Ecommerce Website Design requires 4 benefits that Magento offer such as fantastic features, API & Integration, Magneto code structure and community and professional support.

Features of Magento:

  • Wish lists
  • Multi store/mall feature
  • Email lists
  • Compare products
  • Bundle/Grouped/Digital products & more
  • CMS system for static pages
  • Good SEO performance
  • Advanced searching
  • Layered/Filter navigation

<SEO case studies>

One of the most important things of your Web Marketing success is selecting a SEO.  Nowadays, the importance of SEO has been drastically increasing. Unfortunately, though, lots of people are calling themselves “SEO specialists”.  If you have got an internet connection, a website, and a spot at the dining room table, you can call yourself a SEO specialist.

The first step to start is to find out companies (like our company!) that provide SEO case study information on their clients.  By providing this information, they will let you know that they have an established client base with successful results.

Our Search Engine Optimisation clients make up a wide range of industries, products and services. However, they all have same purposes which is to market themselves effectively and enthusiastically on the Internet.  We are able to deliver enviable search engine rankings and significantly increase the traffic to their websites from Assisted Living to Custom Furniture to Accounting Firms.

If you are interested in this study or want to improve your website,

Check out our SEO case studies below to have a quick look at the results, are based on the Google, we have produced for our clients.  Or, if you have a little more time, explore our more detailed SEO Case Study Success Stories:

* Client 1. <>

1) linen hire -ranked 1

2) fine dining skirting - ranked 1

3) hire tablecloths napkins - ranked 2

4) cover hire tablecloths - ranked 2

5) hire table cloths - ranked 3

* Client 2. <>

1) sherlock -ranked 5

2) theofficial sherlock - ranked 1

3) homels website - ranked 3

4)  sherlock holmes - ranked 5

5) camp26 scroll news - ranked 8

* Client 3. <>

1) ecommerce merchandise -ranked 10

2) create merch -ranked 6

* Client 4. <>

1) merchandising - ranked 4

2) evert merchandising - ranked 1

3) merchandising products - ranked 3

4) event merchandising develops - ranked 3

* Client 5. <>

1) gillian - ranked 2

2) mckeith - ranked 2

3) gillianmckeith - ranked 1

* Client 6. <>

1) jeff back - ranked 1

* Client 7. <>

1) event shop - ranked 3

2) event merchandising - ranked 8

3) foil mug - ranked 1

4) dv gold foil - ranked 1

5) music button badges - ranked 4

* Client 8. <>

1) ambient media - ranked 4

2) ambient media planning - ranked 1

3) Tv ad space - ranked 1

4) try ambient advertising - ranked 1

5) Radio ad space - ranked 1

It is not an unknown fact that many people spend a lot of time on Facebook. This leads us to say that if you have a website design London business or any other business for that matter, and have not yet created a fan page, it is essentially making you miss out on a free advertising platform that reaches out to a magnitude of users. Let us look at why your web design London business should have one at the earliest.

1. Online marketing age

With the advent of the internet came the rise of its advertising industry. And social media is one a London digital agency should surely tap into. In terms of depth, Facebook now boasts of having over 500 million users and counting. And those numbers are further quantified when we see that users spend close to 700 billion minutes per month on the site. Surely, no one wants to miss out on advertising their website design London to such an audience.

2. Instant connectivity

At the point of the user ‘liking’ your fan page, he is now willingly opting for the daily web design London updates that you will provide. It is also a resourceful way of keeping in touch with your clients and prospects alike.

3. Customise

The great thing about the fan page is that you can tailor it to your London digital agency requirements to fit the imagery and tone of your business. There is many a website design London agency that can create an outstanding landing page, a contact form, additional apps to suit your needs; all of which will make the user experience rather engaging.

4. Interactivity

Now that you have already established a sense of communication with your fans, it makes it far more effortless for you to interact with them via discussion and polls. This would encourage trust amongst your fans.

5. Easily Manageable

As managing a website design London can be a tedious and complex task, you do not need to be very technically informed to know your way around a fan page. In most cases, you would already have a Facebook account and if that is the case, setting up and maintaining the fan page is not too difficult at all. In terms of design, you may want to hire a reputed web design London agency to set up the page.

6. Rapid Indexing

One very imperative reason you should have a Facebook fan page is due to its pages being indexed by search engines at a very quick pace. It is not the case with this where people cannot see this page when searched for as it is not a private profile which can lead to purposeful leads for your London digital agency.

7. Monitor your stats

As you can acquire stats for your website design London, you can also keep a tab on the visitors that have interacted with your fan page. These would aid with the analyses of whether or not you need to change your method or get more involved with your fans.

8. Enables a following

Considering you get your fan page aesthetics right, you are sure to entice a fan following from people who are not even on your followers list. How you ask? Well, because every post, video or link that you publish via your web design London fan page can then be shared by your followers to their friends. This process could eventually also lead to generating more fans due to the likability of your posts.

Our advice, don’t wait any longer before you lose a share of this generous pie called Facebook.

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