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Dynamic Remarketing: Saving Your Business in 2015?


You’ve heard the phrase “new year, new me” before—everyone uses the date January 1 to make changes in their lives for the better, and that includes businesses as well. It’s basic protocol for all businesses to know their customers, especially what they want and need. But there are additional elements at play when dynamic remarketing comes into the fold: knowing what they wanted (but couldn’t purchase at the time), and knowing what they will want in the future. Dynamic remarketing is also important not only because they can bring those who are just “window shopping” to buy—it can also help you re-establish business relationships you may have had before. Example campaign Mac Expo created for the Armani watches using clever re-marketing technique that resembled a site take over.

Getting To Know You

Customers are fickle—they’re bombarded with untold ads a day. The amount of stimuli these ads bring to customers cause them to be overwhelmed or confused, especially when they see your ads and your competitors’ ads, and making a decision on whether to buy or not may move to the back of their minds. Businesses are jockeying for them to buy their products and services, and sometimes they block off these ads that they might have already seen from your company, your competitors, and other businesses in unrelated industries. Using dynamic remarketing, however, gives customers a sense of belonging—that you remembered them and their individual wants and needs. This can be directly linked through Google merchant account or Magento store to show off your products as soon as they get uploaded.

Social Remarketing?

Social media can prove useful in your quest for dynamic remarketing. For example, customers can retweet your Twitter about certain products and services they’re interested in. Businesses should take note of the mention of their company in their tweets and retweet customers. You only have 160 characters, so make sure you recommend certain products and services to them based on their wants and needs in as little space as you can. Doing this via social media will give you an edge, and if you document the mentions of your company on social media sites such as Twitter, you can get to know who’s buying your products and services better.

The Right Time

You need to know when to remarket as well—customers don’t want to be bombarded with marketing materials over and over, which often translates to spam. You might want to think of a clever remarketing campaign—this financial services company participated in Love Lending Week, which promoted lending money to small businesses. The week they participated in the event was the first week of November, giving small businesses not only the money, but also the time to allocate money into their holiday marketing efforts. Example ad campaign below we did for DunHill.

Follow The Money

Google has made dynamic remarketing easy, add a piece of JS script onto your website where by Google will start to register your users (minimum of 100 users before re-marketing kicks in).

As one of the leading advertisers in the world, Google have created many tools to help businesses reach out to potential customers who have browsed the site once before and have their information on file. This can help increase conversions—most sites have reported increased conversions when customers were remarketed to, making it one of the more lucrative and popular ways of marketing today.


Thankfully, with technology, this is a lot easier than it used to be—you can track customers’ searching habits on your online store or website and suggest it to them while they’re browsing.

Dynamic and normal remarketing helps your business reach customers they couldn’t reach without the user punching in there credentials.

Google ads keeps your products and services fresh in their minds and establishing that personal connection is essential to a good business relationship.

It answers two questions—what customers wanted before (but couldn’t get for any variety of reasons) and what they might buy in the future if they return to your website or shop to buy anything. With current technology, you can use dynamic remarketing to increase your conversions and establish (or re-establish) a business relationship with your customers.

Everybody wants to increase traffic and social engagement on his own website and social networks.

As well as following the tips in our article “How to improve your Social Media Engagement” there is another method very attractive for users wanting to create a competition, usually called Giveaway. People love getting a discount or winning something for free: participating  in your contest they will advertise your brand involuntarily.

But how you can make an efficient giveaway?


Step one

First of all you have to determine the goal of your competition giveaway: is it for Facebook, Twitter, Youtube…? What does it focus on? And not least, how much will your budget be? It’s really important choose the correct strategy depends the goal and the place of the giveaway.

Step Two

Second step concerns the prize and the duration of the competition: about the first one you need to offer something tempting but which is consistent with your brand, something that people could want and for which they can “waste” five minutes of their time … something that’s worth it!
The duration of the contest must be neither too short nor too long: in the first case, users would not have enough time to participate (and thus you’d end up having little advertising and few participants), but not too long because users will forget your competition: usually a month is a good compromise.

Now you have all that you need to create your giveaway.

Step 3

On internet you can find a lot of tools (free too) to help you manage social on the web, dont worry they are not indispensable, but they can make it easier. One of them is Rafflecopter. With the free version you can ask for a like the Facebook fanpage, follow the Twitter account and tweet a message, write a blog comment or create a personal request. It provides you a widget to publish on Facebook, or a link to share everywhere. It will record all entries (which will be displayed in a chart) and finally it will draw lots as many as winners you want.

If you don’t want to use tools like this you can create a suggestive image and share it on your social network asking to like/follow the page/account, like the image and share it with their friends (remember to tell them to put the public privacy of the post shared). At the end of the contest you will need extract the winner and check he followed the all step by yourself.

Even though, you can use both!

The last things that you can do to promote your giveaway are make a great newsletter and send it to your mailing list and try to submit it in other website and social network.

Win Win

When you will have your winner, you have to send the prize and delete the giveaway,

You have now gained new fans/followers and improved your social engagement to increase your mailing list!


Do you need help to make your Ad Banner? Follow these tips to know more about size and format.

When coming  up with an online web marketing strategy, ensuring your conversion rate optimisation is on point means using as much of Google’s available tool online. One of them is Remarketing.. Probably one of the best form of advertising on the web currently. For those that don’t know Google allows you retarget user that have surfed on your website before. So what do you need..

First of all your banner needs to be small, the best format is .gif or .png and make sure it does not exceed 150kb.
Anyway Google accepts also .jpeg and .jpg files.


Now let’s see the sizes… The ones most popular are in bold.

  • 468 x 60
  • 728 x 90
  • 970 x 90
  • 250 x 250
  • 200 x 200
  • 336 x 280
  • 300 x 250
  • 240 x 400
  • 120 x 600
  • 160 x 600
  • 300 x 600 (New Half Page, 2013)
  • 320 x 40 (New Mobile Ad, 2013)


If you need to promote multiple services, separate ads for each service and specific remarketing tags on each page is more efficient than make only one banner ad.


Anyhow, pay attention to cover the following three advertising basics:

  • Address the need
  • Provide a benefit
  • Call to Action, so tell the customers what they have to do.


Working on your web design together in collaboration with Basecamp

Every project no matter how big or small has to have everything organised in a structured fashion as well as being able to exchange information easily on a regular basis. Basecamp is an excellent online software package that makes project management and collaboration easy for us all.

The whole system and project is accessed and managed through an online portal, so none of the software or data is actually stored on an individual computer. Mac Expo will be able to share the project management together. It enables you the customer, to create to-do lists, share files, chat, send messages, update calendars and time tracking. Customers will be able to monitor the design and development process of their website Design from start to finish and will have complete involvement whilst we create the site.



We are always eager to make a website live and see the end result of all the hours of designing and coding ! However a few small things can get overlooked, so its important to have a checklist on the final touches.

Our 10 essential checklist will make sure your site is really ready to go live, avoiding time and money after the deadline of a project!

1. Favicon

Favicon is the little icon that appears on a browser tab or window and easily identifies the site.

It can be created easily on Browsers will pick it up if the favicon.ico is saved in the root directory, but to make sure they always do add the following lines of code in the header section:

<link rel="icon" type="image/x-icon" href="/favicon.ico" />

2. Titles and meta data

Title is very important for SEO, make sure it is correct.

<title> Mac Expo | Web Design London</title>

Meta data is displayed on search results.

<meta name="description" content="Design and build your website with us" />

3. Cross browser checks

The most popular browsers to check are Internet Explorer 6, 7, 8, 9  and 10, Firefox , Safari , Chrome, Opera and the iPhone. Most old browsers are not in use much but you will be surprised how many businesses still use them! They don’t have to be pixel perfect but the user should be able to use it.

4. Proof Read

Read everything. Even if you’ve already read it, read it again. Get someone else to read it. Spelling and grammar mistakes can be embarrassing!

5. Links

Check all links by clicking on them to make sure they are working and point to the correct destination.

6. Functionality checks

Make sure all forms and other functionalities are working properly. Get it tested by a few people and see if they can use it.

7. Analytics

Installing analytics such as free Google analytics is important to measure the performance of the site.  It will provide details of daily unique hits, monthly page views and browser statistics, all useful data to start tracking from day 1!

8. Sitemap

Adding a sitemap.xml file to the root directory allows the major search engines to easily index a website.

You can create the sitemap.xml file on and then upload this to the root directory of the site.

If it’s a wordpress site make sure the Google XML sitemap plugin is installed.

9. Custom error page

If a user lands a page that doesn’t exist, either by misspelling or from an old link, they will be shown a generic 404 error page. This should be edited to direct the user to the homepage or some other part of the website which exists!

10. Back up

It’s important to keep a regular backup of a site if it contains a database.  Make sure all content and images are backed up and available if some error occurs on hosting.

For wordpress sites – install wordpress database backup plugin, which can be set up to automatically email you with update.

For a more extensive checklist to cover everything , from checks related to content and style, standards and validation, search engine visibility, functional testing, security/risk, performance and marketing.


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eCommerce count more and more followers every day.

IMRG capegemini registered an increase of online purchases of 16% in UK.

Online purchases in the travel sector’s  reached a very high threshold despite of this crisis period. The sales increased by 205 % in less than 3 months and the average expenditure per person during this period is approximately £ 1000.

This amounts is realy representative of online sales increase, since individual shoppers hadn’t spent such a sum in this sector since 2008.

This increase is even more unexpected considering that the travel industry was lately in regression.

Unlike the travel sector, the alcohol and the clothing sales descreased of 66% and 38 %.

These results show that E-commerce , website design and website marketing are expanding, and that it is a great start for online retailers.

Nevertheless a sales decrease has been registered late december, early january. This might be a consequence of the continuous products discount. This could be partially avoid with  the addition of a new sales period.

When taking into acount past years data in the sales of cloting, we can say that this a growing market.

But month on month sales declined.

It is clear that now firms requires websites, and to resort to Digital advertising agency can be decisive for their growth on the web market.

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