Arden Entertainment

The BA Client/Staff Community Website

Home Page

This was designed similar to the current Arden brand, emphasising on services, the company and adding an more of an information portal. The front page has the main designed navigation directing the user to the appropriate section with other eye. Mac Expo suggested creating the site as a hybrid site combining the extensive usage of both Flash tm and HTML/PHP. This new strategy allows a broader user base to navigate though the Client side of the Arden website.

Upon entering the homepage of the website design the user is now greeted with the opening text about the company editable within the content management system. Other sections on the front page appearing further down as a preview will include links to other key areas of the site and a manageable logo listing.

-    Attractive large image with the logo to capture a fresh feel.
-    Bottom logos needed to be updatable in management system.
-    Editable text throughout key pages.

New Portal and website Features

1. Client Page (CMS)
This section shows clients with clickable case studies, text, paragraphs and images were all editable within the CMS

2. Arden News (CMS)
Any relevant news about clients or the agency (awards, high profile jobs, upcoming shows, harmless gossip, etc)
Features: Add, Edit and Delete latest News to the list. Shown in date order - Click through to listing.
This is also viewable on the home page in small extracts, perhaps a ticker running along the top.

3. Staff Page (CMS)
Here users can read about the Arden team. The page is greeted within a list format (perhaps some pictures of the staff) and again click through to more information
Features: Add, Edit and Delete picture and text.

4. About Arden/Home (CMS)
Within the content management system the Arden team will be able to add and edit text for the front page.

5. Links (CMS)
Links to external websites and partners/ related website are available to add / edit and delete.

Site Design

In partnership with the client we worked together to construct the right image for the companies new website, suggesting styles, colours, fonts, imagery etc.  Once happy with the design and had agreed on the main format, the next step was to create a user-friendly navigation system inviting the user.   Any design must be consistent and clear, creating easy and straightforward access from one page to another.


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