Affiliate webmarketing

Affiliate marketing is a marketing practice in which a company pays affiliates for bringing customers. This practice is particularly used on the web, where an ecommerce website can reward another for having completed offers by its own efforts.

Four actors are involved:

-   The merchant: it is the brand that want to sell its products or services

-   The affiliate: the company that publishes the merchant’s offer, and is rewarded for selling it

-   The network

-   The customer

The affiliate publishes the merchant’s offer on its website, allowing visitors to purchase the product or service directly from the affiliate’s site. In most cases, the rewarding of the affiliate is fixed (a certain amount for each transaction completed), but it can also be proportional to the transaction’s value. In any cases, it is a pay on performance model.

For more information on how we can help you with your project or to find out more on Affiliate marketing solutions you can contact us by email alternatively telephone 0845 121 211

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